Title of presentation: Blissful Thinking
Nedda El-Asmar studied Jewellery Design, Gold & Silversmithing at the Royal Academy of Fine Arts in Antwerp, and she completed her education at the Royal College of Art in London. It is impossible to sum up her various activities over the last twenty-five years in one word. Openness, flexibility and diversity are key concepts in her thinking and design approach. She is quick to see possibilities, even if a commission comes from an unexpected source.
Nedda develops a world of seemingly simple shapes, ideally refined or oddly baroque, mixing classical elegance and a modern approach in a well-balanced, creative manner. Craftsmanship and originality, tradition and innovation, functionality and aesthetics and a passion for re-envisaging traditional objects are all central to Nedda’s work.
From 2007-2019 she was head and senior lecturer of the Jewellery Design, Gold & Silversmithing department at the Royal Academy of Fine Arts in Antwerp. Since 2019 Nedda holds the same position, at the PXL-MAD School of Arts, Hasselt.